Eighteen Years Inside a Construction Company
When Carolyn joined her brother's company it was sheds. Small buildings, lot sales, customers walking on and walking off. There was no master plan, just a small business and a lot of figuring things out in the moment.
Over 18 years that company moved from shed sales into post frame buildings and barndominiums, which changed what they could build and who they could sell to. Carolyn built most of the machinery behind it. She ran the early sales conversations herself, then hired and developed a 12-person sales team, and replaced a pile of manual habits with systems the whole company could follow.
"More than $150 million in construction sales didn't happen by accident. It happened because we built the right process, trained the right people, and created systems that worked every single day — not just when I was watching."
She built the ALS Framework™ (Ask. Listen. Solve.) after watching too many salespeople lose deals they should have won, almost always because they skipped past the conversation. The Streamlined Construction System came out of the same years, watching disconnected software and fuzzy processes quietly drain a company.
She took all of that into CSM Synergy: a construction consulting practice for the one industry she actually knows from the inside.
Why "CSM Synergy"?
CSM — Carolyn's Promise
Create a Clear Plan,
Successfully Implement,
Master your Business!
Synergy — The Partnership
When two or more people team up, their combined effort creates something even greater than what they could do by themselves.
Joins the Family Shed Business
Steps into her brother's shed company and takes over sales immediately, learning the customer and the product at the same time.
Builds the Sales Foundation
What becomes the ALS Framework™ takes shape on the sales floor over several years of trying things and keeping what worked.
Builds a 12-Person Sales Team
Hires and trains a full sales organization, then puts in the processes and accountability that keep a team performing when the owner is not in the room.
Sheds to Post Frame to Barndominiums
Pushes the company past shed sales into post frame buildings and barndominiums, which opens up a much larger market.
$150M+ in Construction Sales
Eighteen years of work adds up to more than $150 million in construction sales, on the back of a trained team and systems that held.
Founds CSM Synergy
Launches CSM Synergy, bringing the Streamlined Construction System to post frame builders, shed companies, and barndominium builders across the US and Canada.
Building the Future
Building out Build Bridge™ integrations, the ALS Synergy Circle™, and the Construction Founders Mastermind™ on the same foundation.