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Your sales process, your software, and your people should all work the same way every day. We're the ones who make that happen, so you can stop holding the whole business together yourself.
You know how to build. Nobody handed you a manual for the rest of it. So leads sit in an inbox over the weekend, follow-up depends on who remembers, and the team is guessing at what comes next.
Let's Fix It TogetherA lead comes in Saturday afternoon. Nobody calls until Tuesday. By then they have already put money down with the builder who called back first.
Your CRM doesn't talk to your quoting software, which doesn't talk to your books. The same customer gets typed in three times, and one of those times somebody gets it wrong.
Ask three of your salespeople how they handle a price objection and you will get three different answers. At least two of them are costing you deals.
You have added trucks, crews, and hours. Revenue hasn't moved the way it should, because everything underneath was built for a smaller company.
Fix the software but ignore the sales process and you have bought expensive shelf-ware. Train the team but leave the systems broken and the new habits die inside a month. It takes all three.
One place where every lead, quote, and job actually lives. Your CRM, your project software, and your automations get set up to hand work to each other instead of sitting in separate tabs.
A sales process your team can run without you in the room. The same steps whether it is a $4,000 shed or a $400,000 barndominium.
Your company grows about as fast as the people inside it. We work on leadership and mindset, because a great system in the hands of a checked-out team goes nowhere.
Some builders need the software sorted out before anything else. Others need their salespeople trained before another season goes by. Start wherever the biggest problem is.
We dig into your business and find what is actually holding it back. Then we stay on the job while you fix it.
Get StartedAsk. Listen. Solve. A sales process built for construction conversations, not retail scripts. Your team can learn it and use it on the lot the same week.
Learn MoreWe set up GoHighLevel around how builders actually sell. Pipelines, follow-up sequences, and reporting are configured before you ever log in.
See the SystemOur own app wires SmartBuild, Idearoom, QuickBooks, and Monday.com straight into your GHL CRM. Enter a customer once and they show up everywhere they should.
Explore the AppA biweekly call for owners who are tired of figuring it out alone. Bring whatever you are stuck on and work through it with people running the same kind of company.
Join the WaitlistA live weekly call where your sales team works through the deals they are sitting on right now. Coaching on real conversations, not role-play.
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Carolyn did not study this industry from the outside. The company was doing $500,000 a year when she walked in. Over the 18 years that followed she drove more than $150 million in total construction sales.
She hired and trained a 12-person sales team and built the processes they ran on. CSM Synergy is that same work, done for your company instead of hers.
Working with Carolyn has helped me develop critical thinking and problem-solving skills, which have already produced results with my team. I really appreciated the focus on real-life scenarios.
The Streamlined Construction System changed how we think about our sales process. We finally have consistency — every lead gets followed up, every time. It's made a real difference in our close rate.
Before CSM Synergy, our CRM was basically a fancy spreadsheet. Now it's actually working for us — leads come in, get tracked, get followed up automatically. Carolyn's system just works.
Start with a free Brainstorm Session. Thirty minutes on what is actually going on in your business and whether we are the right people to help. If we are not, we will tell you.
Free • No obligation • 30-minute call